So, Leicester have, supposedly against all odds, secured the English Premier League title. Last season Leicester was languishing at the bottom of the Premier Division desperately trying to avoid relegation to the Championship. A year on they are top, beating the much larger and afluent clubs like Mancher United, Manchester City, Arsenal and Chelsea. So how did they achieve it? Well, they did appoint a new manager, Claudio Ranieri. However, Ranieri has never managed a team that has won a titleship and, in fact, had been sacked by Chelsea. So what is the reason for Leicester’s success? Well part of the reason is the use of statistcal analysis.
Leicester City use statistical analysis to help them win.
The analysis starts with the choice of their squad. Their rich rivals often lash out millions of pounds on the acquisition of star players. Leicester have spent a fraction of the amount of their richer rivals; indeed, many of their squad come from lower football leagues. Leicester analyse their player requirements and carefully select players that fit this and will fit into the Club’s culture.
Also, Leicester, under there new manager, have developed a very strong sports science department. They are responsible for measuring the performance of their players.
Measurement is the key!
Leicester, with the aid of modern technology, measure performance of their players, inluding statistics like pocession, work rate off of the ball, recovery rates etc. All players have a tablet which shows how they performed when they were in pocession of the ball and, crucially, what they did in the ten soconds before and after that pocession. This measurement and analysis informs their training and thereby helps them to succeed.
What can business learn from Leicester City?
Leicester was helped to the Premier League title by the use of measurement and statistical analysis. Measurement and statistical analysis could also help businesses to succeed. Sadly, many small businesses do not even keep good records, let alone measure or analyse their performance.
First of all businesses need to keep good records. They then need to set goals and develop “Key Performance Indicators” (KPIs) for the business as a whole and for individual departments and employees. They then need to start measuring the performance against those goals and KPIs. Once this “measurment” regime is establised, they can begin to analyse and disect their performance. In taking corrective action based on that analysis, they can begin to take control of the destination of their business.
Another lesson to take from Leicester is the selection of their squad. Paying attention to the selection and retention of the employees of the business can vastly improve its performance.
So how can you improve the performance of your business?
- Do you carefully select your emloyees?
- Have you set goals for your business?
- Have you set KPIs for all areas of your business and yourelf and your employees, as well as the business as a whole?
- Do you monitor and measure those KPIs?
If the answer to any of those questions is no, then start today and, maybe, you may be able to, like Leicester, outperform your bigger rivals.