If you’ve got a smartphone and you’ve smashed your screen before, you’re in a very large majority.
You see, whilst the smartphone has totally revolutionised the way in which we communicate, it has to be said that the phones that have come out so far couldn’t exactly be described as robust.
But that looks like it’s about to change.
This week it was revealed that chemists have been working on a material suitable for use on smartphones that will self-heal.
Yes, you read that right.
I’m not going to pretend to understand the science, but in short, pretty soon, we’ll be able to buy phones that honestly, truly self-heal.
Save that tear-filled trip the Apple store, grab a Milkshake instead.
For me, and I believe for all business owners, there’s a really big lesson to be learnt here.
Find out what your market want, deliver it well, and you’ve got a license to print money.
We all want smartphones, but we really, really don’t want them to break.
Pretty simple really.
Soon, we’ll have a product that will deliver exactly what we want, and no doubt we’ll all get paid for the privilege.