There’s a massive market in second hand or ‘pre-loved’ wedding dresses. They’re worn once and then find their way into the attic, the top of the wardrobe or in my case, its sat in a box in South Africa waiting to be collected and delivered to the UK, however most end up on good old eBay.
A fluffy item description about how ‘it was worn on the happiest day of my life and now I want some other lucky bride to wear it and feel like a princess on her special day!’ usually does the trick and connects the dress with a happy bride-to-be.
Which is why it was so unexpected to see an ‘Art Deco Wedding Dress in size 6’ described as being in ‘Great condition but needs dry cleaning before wearing to get rid of the stench of betrayal’.
I really didn’t see that coming!
Samantha Wragg, was selling her wedding dress to pay for her divorce! Well why not – you paid the money for it to get married, why not then fund the divorce through the wedding dress? You certainly wouldn’t be wearing if you got married again would you!?!
Her soon-to-be ex-husband left her to move in with another woman…
I’m not one to gossip so we’ll leave that bit there, and you can read more here: http://www.bbc.co.uk/news/uk-37105206 and if that pips your interest, then you can actually read her blog and the Truth behind the advert in her own words right here on he blog http://cocobutterblog.co.uk/the-truth-behind-that-dress/
The bit that got my attention was that her dress had no bids UNTIL her brother talked Samantha into writing a story around her dress and the reason she’s selling it.
That story has attracted worldwide media attention. You’re reading it now and you’re probably already thinking of people you’re going to share it with aren’t you? Even though it was written a while ago.
It’s a really simple and powerful example of telling stories to connect with your prospects and get them interested in your products and services.
You can’t help but feel sorry for her (poor lamb) and that’s probably why her ‘Art Deco Wedding Dress size 6’ was sitting at a bid of £65,100 (!!!)😱😱 . It’ll probably go up even more by the time you read this…
So get your thinking caps on and think about the stories you can create to grab the attention of your prospects and get them on your side…
Oh, and if you’re anything like me, you’ll want to see the actual Ebay listing, but unfortunately the gateway keeps timing out on me, otherwise I would have added the link for you all to check it out!!