Desperately seeking his dream role in Marketing, Lukas Yla, 25 from San Francisco, came up with a genius plan to get his CV in front of the right people. Lukas Yla embarked on a new job hunt shortly after he moved from Europe to the US, he knew sending his CV via email wouldn’t cut it in San Francisco’s competitive tech scene. So he opted for a different approach.
Knowing that the way to most people’s hearts is with food, Lukas designed a culinary delight of a CV that would not be missed and would certainly make its way to the belly of the intended recipient. The resourceful creative came up with an intricate, but oddly witty, plot that included him dressing up as a Postmates courier (an American company similar to Deliveroo) and personally hand-delivered his resume to employers under the disguise of a doughnut box.
Who doesn’t love a doughnut? And every box would have been opened – Genius! To make sure employers can reach him back if interested, Yla also included a short URL linking to his profile on LinkedIn.
Inside every box, he added this message:
“I was looking for the most direct way to reach decision makers at the companies. I thought that I might fail competing only on “resume” level with other candidates…
So, as a marketing specialist, I performed SWOT analysis of myself, my competition, my target audience and crafted this job-hunting campaign.”
So what was the outcome? I hear you ask!
“I’ve delivered 40 boxes of doughnuts… I’ve landed 10 interviews so far!”
Pretty impressive in my book, and definitely a win!
There is some debate surrounding the use of quirky CVs versus the mundane black and white version… But to be fair, if you are looking for a Marketing position to land, then you kinda have to be creative – that’s the job – getting the company noticed, is it not?
We know which one we would prefer but what would you do?
As a Business Owner, how would you respond to a CV like this? Drop us an email to let us know 🙂