But what happens when it isn’t?
Walk into your local supermarket or corner shop, and you’ll be met with a barrage of special offers, money off, and discounts that are designed to save you money on the things you buy the most. Or do they?
The Money Advice Service has taken a closer look at some of these so-called “bargains”, and it turns out that they could be costing you on average an EXTRA £11.14 every time you shop.
That adds up to over £1,200 a year! check out the article here ⬇⬇
We’ve all done it.
Left the supermarket with our trolley piled high, having spent way more than we planned because there were just too many deals on the shelves. And when it happens week after week, it ends up costing you an arm and a leg.
It’s no secret that offers are a great way to encourage your customers to make a purchase. But at what extent? You know that an offer should MAKE you money, not COST you money. But they shouldn’t cost your customers either.
When was the last time you looked at your pricing and your offers? And I mean REALLY looked at them? We’ve been looking at this recently and feel we have ticked all the boxes!! Bear in mind the following when you are reviewing your offers and pricing:
- Does your pricing structure work?
- Are your offers ticking all the right boxes – for you and your customers?
- Is your price right?
You want to woo your customers (and keep them coming back) with great offers, but you DON’T want to be duping them into spending more than they’d planned with confusing deals and promotions, as that never leaves a good taste in their mouth!
It’s time to give your customers a “Brucie Bonus”, but you really DO need to make sure that the “Price is Right!” 😁