Have you, like me, been sleep deprived due to listening on the radio to the TMS broad cast from down-under? If you have you probably have been woken from a doze, like me, to the Australian celebrations as yet another English wicket fell, or another Australian stroke hit the boundary rope.
So how is it that England who were favourites to win the Ashes yet again, following a prolonged period of having held them and a string of other Test successes, have performed so badly against the Aussies? And how is it that the Aussies, who lost the Ashes series in England in the summer three nil and who faced a barrage of criticism from their fans, have come to dominate England to such an extent? Well the answer to that can probably be found back in that summer Test series and before. Commentators in the know, and I am specifically referring to the BBC’s TMS team, were stating that, despite the English victories, the English team did not look like the world number ones to which they aspired. This was particularly true of their batting line up.
Geoffrey Boycott, the very successful ex Yorkshire and England opening batsman, in particular noted that their batting skills would not stand up against a sustained world class bowling attack. On the other hand the Aussies were showing signs of improvement throughout that series, despite their defeats. It turns out that the Australian team have been busily building a new team over several years and that, following their humiliation in England in the summer, they have been examining their tactics. In particular, they have been studying the weaknesses, noted by Geoff Boycott, of the English batting line up and have looked at what they needed to do to exploit those weaknesses. England, on the other hand, appeared to have done little to progress their cause. The result is the complete turnaround seen on the winter tour.
It occurred to me whilst wallowing in the misery of England’s defeat, that their were lessons here that could be applied to the world of business. The business environment is one of continual change. The competition does not stand still. Technology changes the market place continually, as do social changes, political events, and the environments, both financial and other. We have all seen the decline and failure of many household names over the past few years which were due to those businesses not evolving.
So, how have you and your business been evolving? Do you spend the time necessary to develop your business? Do your tactics change to take account of new developments? The start of 2014 is a good time to take time out of working in your business and spend it working on it.
Here’s wishing you a prosperous 2014.